Americana Restaurants Careers & Jobs in Riyadh Saudi Arabia
Americana Restaurants is the largest restaurant operator in the MENA region and Kazakhstan in terms of number of restaurants in its countries of operations. Americana Restaurants operates iconic global brands such as KFC, Pizza Hut, Hardee’s, Krispy Kreme and TGI Fridays, along with proprietary brands such as Wimpy and Chicken Tikka across the MENA region and Kazakhstan for almost fifty years.
The strength of Americana Restaurants is in the diversity of its portfolio which covers some of the most popular food categories including QSR, casual dining, indulgence, and coffee. Americana leverages the worldwide appeal and recall of its iconic brands, sustained focus on customer satisfaction, implementation of digital measures to increase efficiency in operations and enhance the customer experience. It replicates, improves and adapts to local tastes the tried-and-tested dining solutions from some of the world’s most popular brands with multi-decade global brand equity and high embedded customer trust, appeal and preference.
Saudization Manager - KSA
JOB PURPOSE:
The Saudization Manager - KSA will spearhead the execution and success of the organization's Saudization (Localization) strategy, aligning with Saudi Vision 2030, MHRSD regulations, and Nitaqat requirements.
Acting as the primary point of contact for all KSA localization initiatives, this role drives candidate attraction, workforce development, cultural integration, and government relations, ensuring the company exceeds compliance while fostering long-term national workforce sustainability.
The role combines high-level strategic design with operational ownership, providing direct oversight over localization team members and championing engagement programs, government partnerships, and impactful development initiatives. The ideal candidate is proactive, highly organized, and capable of independently driving both strategy and execution.
SCOPE MANAGEMENT:
This role covers KSA-wide localization strategy, talent attraction, government liaison, national program partnerships, compliance reporting, employee engagement, cultural integration, and stakeholder alignment.
KEY RESPONSIBILITY AREAS:
1- Strategic Objectives & Reporting
- Translate the KSA Localization & Saudization strategy into a detailed, actionable plan with clear timelines, deliverables, and KPIs.
- Provide regular, executive-level reporting (monthly/quarterly/annual) on localization progress, quota achievements, and program performance.
- Monitor regulatory changes (MHRSD, GOSI, Nitaqat updates) and proactively adjust strategies to maintain compliance and competitive positioning.
2- Candidate Attraction & Recruitment
- Build and maintain partnerships with Saudi universities, technical colleges, talent programs (e.g., HRDF, Tamheer), and community initiatives.
- Lead the design and execution of high-visibility recruitment campaigns, career fairs, and industry events targeting Saudi nationals.
- Oversee the full recruitment lifecycle: from outreach and selection to documentation, onboarding, and retention tracking, ensuring seamless handover between recruitment, business units, and HR operations.
- Develop fast-track, part-time, and internship programs specifically designed for Saudi graduates, youth, and women in alignment with government employment goals.
3- Employee Engagement & Development
- Collaborate with L&D to design tailored development programs, leadership acceleration tracks, and technical upskilling for Saudi employees.
- Conduct structured feedback sessions, townhalls, and focus groups to gather Saudi employee insights, identify gaps, and propose actionable solutions.
- Ensure clear role definitions, KPIs, and development pathways are communicated to Saudi nationals, with aligned support from HRBPs and line managers.
4- Cultural Integration & Employer Branding
- Champion Saudi-specific cultural initiatives (e.g., Saudi National Day, Founding Day, Women's
- Empowerment Day), fostering a culturally inclusive work environment.
- Strengthen employer branding by promoting localization success stories across internal (Viva Engage, internal newsletters) and external platforms (LinkedIn, media, government PR channels).
- Launch ambassador programs, recognition initiatives, and employee storytelling campaigns to celebrate Saudi talent and increase internal engagement.
- Act as the primary liaison with Saudi government entities, including MHRSD, HRDF, GOSI, and relevant public-sector institutions, ensuring full alignment and compliance.
- Establish and nurture government relationships to secure access to national funding programs, incentives, and public-private partnerships.
- Lead participation in key government initiatives (e.g., Tamheer, HRDF training grants) and ensure accurate, timely reporting on localization achievements to regulatory authorities.
- Foster strong relationships with senior business leaders, HR partners, and operations teams to align localization goals with business priorities.
- Organize regular cross-functional alignment sessions, workshops, and steering committee meetings to drive unified execution of localization strategies.
- Ensure internal stakeholders understand the commercial and regulatory value of successful Saudization, embedding it as a shared organizational priority.
QUALIFICATIONS & EXPERIENCE:
- Education: Bachelor's degree or equivalent in Human Resources, Organizational Development, Public Policy, or a related field.
- Experience: Significant experience in localization, Saudization, or nationalization strategies, ideally within KSA's private sector; prior government relations experience is a strong advantage
" Source linkedin:[Saudization Manager - KSA ]"
Assistant Manager Loyalty & CRM
Job Purpose:
We are seeking a strategic and data-savvy Assistant Manager, Loyalty & CRM to join the KFC Marketing team. This role is pivotal in driving customer retention, engagement, and lifetime value through innovative CRM strategies, loyalty programs, and personalized CDP-driven journeys.
The ideal candidate will blend analytical rigor with creative thinking, ensuring KFC’s brand voice resonates across all customer touchpoints. You will act as the connective thread between brand objectives, data-driven execution, and creative excellence, with a focus on delivering measurable business impact. Experience in QSR, e-commerce, or food-tech is a strong plus.
Key Responsibilities:
CRM Strategy & Execution:
- Own the end-to-end CRM calendar, ensuring alignment with brand campaigns, seasonal promotions, and business goals.
- Design targeted campaigns (email, SMS, push notifications) that balance customer relevance with brand storytelling.
- Analyze campaign performance to optimize ROI, using insights to refine segmentation, messaging, and timing.
Loyalty Program Leadership:
- Develop and evolve KFC’s loyalty strategy to deepen customer engagement and repeat purchases.
- Collaborate with cross-functional teams (digital, operations) to integrate loyalty benefits seamlessly into the customer journey.
- Track loyalty KPIs (enrollment, redemption rates, CLV) and identify opportunities for gamification or tiered rewards.
CDP-Driven Personalization:
- Partner with central CDP teams to build dynamic customer segments (e.g., lapsed users, high spenders) and automate personalized journeys.
- Leverage first-party data to enhance hyper-targeted messaging, ensuring consistency across channels.
- Conduct A/B tests on journey triggers (e.g., post-purchase upsells) and scale winning strategies.
Creative Excellence & Brand Alignment:
- Brief agencies on brand tonality, ensuring CRM/loyalty creatives reflect KFC’s voice (playful, bold, customer-centric).
- Build a library of modular creative assets (templates, banners) for rapid campaign deployment.
- Champion innovation in formats (e.g., interactive videos, GIFs) to boost open/click-through rates.
Data-Driven Decision Making:
- Translate complex datasets into actionable insights (e.g., churn predictors, cohort analysis) to inform strategy.
- Present performance reports to leadership, highlighting wins, challenges, and recommended pivots.
- Collaborate with analytics teams to define tracking requirements and ensure data accuracy.
Cross-Functional Collaboration:
- Partner with central CRM/CDP teams to share brand-specific learnings and align on global best practices.
Qualifications:
- Bachelor's degree in marketing, Business, Data Analytics, or related field.
- 4–6 years of hands-on experience in CRM, loyalty marketing, or customer lifecycle management.
- Proficiency in analytics tools (e.g., Google Analytics, SQL) and CRM platforms (e.g.,Clevertap, Salesforce, Braze).
- Demonstrated ability to translate data into strategy (e.g., case studies showing improved retention/CLV).
- Experience briefing creative agencies and reviewing assets against brand guidelines.
- Strong project management skills; ability to juggle multiple campaigns and stakeholders.
"Source Official:[Assistant Manager Loyalty & CRM ]"
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